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The latest funding also marks an addition to InnoVen’s portfolio of consumer brands, comprising companies such as Vahdam Teas and Svarochi. NEW DELHI/ MUMBAI: InnoVen Capital has recently invested Rs...

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Electronics maker, boAt has received a commitment of INR 20 Cr (about $2.9 Mn) in venture debt from BAC Acquisitions, which is cofounded by the Flipkart founder Sachin Bansal. Commenting...

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boAt has roped in Bollywood's vocalist Neha Kakkar for their ‘Soul of the Musicians’ campaign with an aim to strengthen the brand appeal among the musicophiles. The company will roll...

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Those products are mainly headphones,a lifestyle statement for every youngster. There lies the moolah – the company clocked more than Rs 100 crore revenues - for the brand last year....

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Just recently, the popular music apparel brand BOAT had roped in Kartik Aaryan as their brand ambassador. Well, now we hear that joining Kartik will be none other than Kiara...

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Why name an electronic accessories’ brand boAt? The 36-year-old co-founder Aman Gupta points to the brand’s tagline, ‘plug into nirvana’, placed in large letters on a wall of the young...

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