boAt scripts a new strategy for a melodious growth in India
boAt has roped in Bollywood's vocalist Neha Kakkar for their ‘Soul of the Musicians’ campaign with an aim to strengthen the brand appeal among the musicophiles. The company will roll out a 360-degree advertising campaign featuring the new brand captain across print and digital platforms. Neha Kakkar will also be seen as the celebrity face on the packaging of select boAt products. Last year, boAt had also roped in Punjabi singer Guru Randhawa for the ‘Soul of the Musicians’ campaign.
“Music is the soul of our brand,” Aman Gupta, co-founder, boAt said. He further stated that “Neha Kakkar has the same passion as we have and represents our core belief in providing a great sound experience.”
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For Neha Kakkar, the brand has modern design which goes hand-in-hand with quality. “The millennial audio brand is known for its tech quality and design,” she added.
Neha is the latest one to join the star studded roster of the brand which already includes the likes of Bollywood actors Jacqueline Fernandez, Kartik Aaryan, Kiara Advani, and singer Guru Randhawa, cricketers Hardik Pandya, K. L. Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw.
In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. The brand has already registered Rs 100 crores in FY'18 as gross sales and is eyeing INR 500 crores in the next few years. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement.
boAt products are available both online (Amazon, Flipkart, Myntra, Snapdeal, etc.) and offline (Croma retail, Vijay Sales, Poorvika Mobiles, etc.)