boAt echoed its world-class quality by once again dominating India's TWS market. While the market saw a 156% YoY growth in Q1 2021, boAt skyrocketed with a massive 576% YoY growth.
Out of the top five highest-grossing TWS models, boAt successfully bagged three spots with Airdopes 131 (7%), Airdopes 381 (4%), and Airdopes 121 (4%). It sets sail to garner more visibility and exposure with its strategically planned marketing campaigns, including partnerships with six IPL teams in the 2021 season.
boAt launched more products in the TWS category with better audio experience, lower latency, smart touch controls, and added durability to offer the best of truly wireless music experience to the Indian consumers. The brand has also launched the all-new TRebel exclusive collection that offers chic hearables created specifically for women.
Besides the audio industry, boAt is also expanding into new categories like smartwatches and grooming, owing to its unique positioning of being a consumer lifestyle brand. Misfit is a new sub-brand launched by boAt for today's modern man that offers them to become the best version of themselves through multi-utility grooming kits and trimmers.