boAt and Dixon Technologies announced a joint venture to boost manufacturing of boAt €™s wireless audio products in India.
Both the companies will come together in a 50-50 joint venture to co-invest in the evolving Indian mobile accessory market, thereby paving the way towards €œMake in India € in this category. boAt €™s understanding of the audio industry combined with Dixon €™s manufacturing capabilities will facilitate a vibrant platform for electronic accessories design and manufacturing in India.
€œWe are pleased to commence this joint venture with Dixon that will enable us to deliver high-quality products at affordable prices. Combining the capabilities of boAt and Dixon, in the electronic manufacturing services (EMS) space, we aim to build a strong manufacturing base and ecosystem in India. €, said Sameer Mehta, Co-Founder and Chief Product Officer at boAt.
The joint venture is an important milestone in boAt €™s journey to establish a manufacturing base in India. The products currently under boAt €™s €œMake in India € initiative are Bassheads 100, Bassheads 152, Bassheads 225, Rockerz 255 Pro, Rockerz 235v2, Airdopes 101, Airdopes 381, Airdopes 441, power banks, charging cables and power bricks.