We take absolute pride in how India trusts us and supports our every new innovation and technology. However, with all that love and support comes the responsibility of giving it back to the community.
For us, passion holds utmost importance. The philosophy of Do What Floats Your boAt stems from that very zeal that inspires our hustle and pushes us towards achieving even more milestones. To support and strengthen that belief to always follow your passion, we collaborated with some changemakers last year.
Hear Me Roar - A Campaign Supporting Underprivileged Kids and their Passions
Hear Me Roar was a step towards employing the message of Do What Floats Your boAt by offering support to underprivileged kids who wish to pursue their passions across dance, music, drama, and cricket. We collaborated with Kailash Satyarthi Children’s Foundation and added another layer to their Bal Mitra Mandal programme with our philosophy. The initiative, which is a year-long training program, focuses on empowering youngsters and providing opportunities to develop and showcase their talent in their respective fields.
The children who were a part of the programme were also invited to the boAt office to perform and interact with the team. The day was filled with overwhelming performances, including an inspiring rap, a street play, and a dance performance that truly showed how passion drives them and pushes them to do what floats their boAt despite all odds.
To culminate the programme, we hosted an event on 11th January 2023 to celebrate Surakshit Bachpan Diwas with the participants, Nobel Laureate Kailash Satyarthi, the Minister of Social Justice, and empowerment Hon. Mr Virendra Kumar, and Co-founder and CMO, boat Lifestyle, Aman Gupta.
Freedom To Play - A Talent Development and Girl Empowerment Initiative in Sports
With the aim of addressing the issue of providing quality education and opportunities to young girls in the field of football, we collaborated with Shikhar Dhawan Foundation under the ‘Freedom to Play’ initiative. Focusing on working towards community upliftment, ‘Freedom to Play’ hosted 130+ girls from across Delhi NCR and provided talent development scholarships to gratify the best performers with an opportunity to embrace their skills. The tournament was kicked off by Aman Gupta, Co-founder and CMO, boAt, and Shikhar Dhawan, Indian cricketer and founder of the foundation.
A Unique Scholarship for Prathamesh Sinha
When Shark Tank’s 11-year-old contestant Prathmesh Sinha visited our office in Hauz Khas, it brought more than just a wave of enthusiasm. He always wanted to spend time with his favourite shark, Aman Gupta, so we gave him a day to be the CEO and interact with the team. We together played lots of games, jammed on live music, and ate all of his favourite food! After a heartfelt day full of high-spirited activities and conversations, we awarded him with a unique scholarship that would further aid him in attaining a fulfilling and empowering educational environment.
We also wished to help him in his journey of becoming a motivational speaker. At the boAt leadership meet, Prathamesh had the stage to himself where he stole all our hearts and left us speechless.
Like they say, “Alone, we can do so little; together, we can do so much.” Here is to hoping that this generation keeps chasing their passions and we continue shaping these communities by encouraging them to do what floats their boAt.