India has influenced the making of the modern world: Indian inventions and innovations in science, medicine, and mathematics has been significant. It gave the world the concept of 0, ayurveda, astronomy, philosophy, and more. By producing indigenous satellites, young ISRO has proven to the world that they can reach the limits of Mars. By producing elite-level athletes, India has proven the world wrong that Indians can’t reach the Olympics podium. Through its skill in art and culture, Indians have proven the world wrong that Indians can’t produce global cultural icons.
Despite this, India has been gravely misrepresented by the world when it comes to manufacturing wearables. NOW ITS TIME FOR INDIA TO BE CALLED A PRODUCT NATION TOO!
boAt is building an enabling ecosystem that will rapidly transform India into a manufacturing hub for new-generation wearables with minimal dependence on foreign countries. Defying the conventional norms, the homegrown brand boAt has manufactured more than 10 million (1 crore) products (wearables) in India under the ‘Make in India’ initiative. The design & engineering prowess will establish the brand globally now.
Celebrating the continuance of the ‘Make in India’ initiative boAt – India’s No.1 audio and wearable brand has launched the Rock’In India campaign. The 360° campaign narrates how we are ushering in a new era of ‘Make in India’ products, the power of Indian-ness, and why it distinguishes us from the rest of the world. India's growth story has been made possible by the undefeated spirit of the people. boAt salutes individuals like Athlete Hima Das and more who are #BreakingStereotypes and driving #DoWhatFloatsYourboAt philosophy. The stereotypical beliefs expected from girls never restrained the 'Dhing Express', Hima Das an Indian sprinter from achieving her desires. She became the first Indian woman — indeed the first ever Indian athlete — to win a gold medal in any format of a global track event at IAAF World U20 Championships when she clocked a speed of 51.46 seconds.
The brand has also designed and published a unique & interactive print ad with a special QR code. To interact with it, readers can scan the QR code placed at the centre of the ad. Once activated, the creative ad draws attention to the power of Indian-ness and marks boAt’s 1 Crore ‘Made in India’ product milestone.
Aman Gupta, Co-founder, and Chief Marketing Officer at boAt said, “boAt has proved naysayers wrong by successfully undertaking the design, engineering, and manufacturing of wearables in India. Today, 90% of our wearables are manufactured in India. We are grateful to the Govt. for putting in the right policies and support system that is helping in upgrading and providing the catalyst needed for wearables growth in the country. With this campaign, we want to reinforce our commitment and will continue to invest in ‘AatmaNirbhar Bharat’.”
This republic is what it is today because of WE THE PEOPLE!
Its recuperative power is as great and as expansive as the indomitable spirit of its people.