boAt Lifestyle has partnered with six IPL teams, becoming the official audio partner for the 2021 Indian Premier League Twenty20.
In partnership with Chennai Super Kings, Kolkata Knight Riders, Punjab Kings, Mumbai Indians, Delhi Capitals, and Royal Challengers Bangalore, boAt has launched limited edition products under its Airdopes, Bassheads and Rockerz brand which is inspired by the style, design and colour combinations of the respective teams.
Regarding the partnership, Aman Gupta, co-founder of boAt Lifestyle, said,
IPL is back to India and in its original summer window. Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams €™ insignia. €
Nikhil Bardia, head of sponsorship sales, RISE Worldwide, added,
We have been working with boAt for five years and witnessed their growth trajectory. It is intriguing to see them continue to expand their partnerships with IPL teams and grow in the cricket sponsorship space. boAt's large appetite to come up with new and exciting products has helped them connect with millennials and become market leaders. I can't wait to see their new merchandise for this year's IPL."
boAt has also launched a digital campaign €˜#SoundOfChampions €™ to celebrate the spirit of cricket champions that coincides with the ethos of boAt Lifestyle.