boAt's “Make in India” Earwear and Accessories to Mark India's 72nd Republic Day
Home-grown audio & accessories brand boAt launches a series of ‘Make in India’ wired and wireless earphones as well as mobile accessories.
Staying true to its commitment, boAt has started its Make in India journey with its top sellers such as Bassheads 100, Bassheads 152 and Rockerz 255 Pro. These products will now be manufactured locally and will be available on the website as well as other ecommerce platforms starting 27th January 2021.
On the launch, Aman Gupta, Co-Founder, boAt said, “Being market leaders, boAt to lead from the front. It’s a moment of pride for us to announce the products that are in line with the Honourable Prime Minister’s Make in India vision of Atmanirbhar Bharat. It’s a testament to our commitment to build an ecosystem in India. In the coming months, many more boAt products will be manufactured and launched in India.”
boAt carries the spirit of India and is now in the top 5 wearables globally as per IDC. The company is also the #1 brand in personal audio in India (headphones, earphones, sound-related accessories) with a rapidly emerging presence in adjacent consumer-focused, lifestyle electronics categories.
boAt plans on launching many more products in 2021. This includes launching headphones, speakers and true wireless earphones under their “Make in India” initiative.