boAt Year In Review - 2020

2020 is finally done with. It’s been a perplexing year for all of us. For some, it’s been the ultimate comfort zone with the whole work from home scenario, and for the extroverts amongst us, it’s been terrible, to say the least! 

However, as a brand, we’ve been extremely lucky to have amazing things happen to us in the past year (even as we chose to mute 2020 and thought of it as an unsnoozable, annoying alarm).

Although this year has been confusing with its highs and lows, we want to sum up our year in a nutshell. 

And all thanks to you, dear boAtheads, we could traverse this long year with a couple of happy moments in our magic hat that we’re ready to draw out and keep on display now, as the year comes to an end. 

Music - the ultimate style statement

One of the main highlights of 2020 for us was our collaboration with Masaba at the Lakme Fashion Week! The beauty, grace and style of Masaba with the dope sound of boAt headphones blew our minds away and hopefully yours too! We love when fashion becomes so dope, it fills us with hope for a better future. So here’s to boAtxMasaba! 

Sound of the Champions

The perfect companion to the boAt signature sound was the dope sound of sportsmanship. Our official partnership with six IPL teams for the season made our year! We were the sound of six champion teams, namely - Chennai Super Kings, Royal Challengers Bangalore, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals and Mumbai Indians.

We also took this opportunity to launch limited-edition earphones, headphones and speakers inspired by the championship spirit of the teams to bring the stadium home for fans amid the pandemic.

Dopest boAtheads in the house

We’ve always been extremely proud and honoured to have the dopest boAtheads supporting us on our journey.

After being in partnership with the likes of Shikhar Dhawan, Hardik Pandya, KL Rahul, Shreyas Iyer, Neha Kakkar, Kiara Advani, Kartik Aryan, Bani J, Raja Kumari, Rishabh Pant, Prithvi Shaw, in 2020, we reached out to the amazing Diljit Dosanjh and welcomed him to the boAt family! 

Fifth largest wearable brand - GLOBALLY


Whaaaaatttt! That’s exactly what our reaction was to the most exciting news of 2020. And none of that could have happened without you, of course. So this one’s to thank boAtheads around the world for showing us so much love and support that makes us strive harder to give you absolutely dope products that make your life more groovy! 

The number one choice for true wireless products in India

Again, whaaattt! We were stoked to see you make us the number one choice for true wireless products in India. All the effort that we put in to make our products kickass when it comes to music, is repaid with the appreciation you have for us. 

And a big thank you also, to bgr.in for giving us an award for the most promising headphones brand. Your love makes all of this possible and we appreciate it!

New year resolutions on point 

It’s that time of the year again! We’re all set to take the world by storm and make 2021 the year we get our sh*t together. So for the dopest fitness resolutions, we got the dopest smartwatch out for you! The all new Watch Storm to help you reach your fitness goals in a jiffy. 

And of course, the best part of 2020 was you, boAthead. So keep doing you and stay groovy as you enter 2021! 

A happy new year to all : ) 

January 01, 2021

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