“Learn the rules like a pro, so you can break them like an artist!”
What must have been going through the great Pablo Picasso’s mind when he came out with this extraordinary quote? Something utterly rad, probably. For an artist whose response to thinking out of the box was co-inventing an entirely new (and insane) art form, breaking the rules must have been second nature. He painted in the night by artificial light, by the way.
All our lives, we are taught to obey the rules. To stand in a straight line and dare not overstep. Yet, those with the quintessential creative spirit have shown, much like Picasso, that true progress is not possible until you #DoWhatFloatsYourboAt.
If you are a hustler from the global design community reading this, we’re sure that you would nod furiously in agreement with Picasso’s words.
First, you learn the rules: The tools of the trade, the thinking behind form, the application of intelligence, the principles of delivering a great user experience. Then, you break them…and you break them hard: The abstract forms, the clever design hacks, the novel application of classic principles, and so much more. And for industrial and product designers, challenging the existing rules of their ecosystem to rethink the old is their bread and butter.
Much like the other young gamechangers and influencers of our age, the industrial designers are emerging as true behemoths as challengers of the conventional. The young and the restless who are unafraid to follow the road less travelled. The budding Leonardo da Vincis who take their art and theory beyond the canvas to solve practical problems and invent entirely new solutions – all with the love language of design.
So, where does boAt come into the picture? Akin to the rappers and street artists, the hip-hoppers and skateboarders, and the sneakerheads and the speed racers, the design community thrives at the brink of disruption. Through their design, they practice what is the epitome of doing what floats their boat. To us, that sounds inspiring and perfect!
Which is why, true to our philosophy, we are beyond thrilled to fuel the industrial design movement and turn the hustle into a new age revolution.
#DoWhatFloatsYourboAt Design Challenge with Yanko Design
You’ve probably already caught a whiff of the crazy design challenge that boAt is bringing along with Yanko Design – one of the biggest names in product design in India. But if you haven’t, then you’re at the right place.
Yanko Design has been propagating the enthusiasm for industrial design in India and the world for years now. Covering all the rage in the industrial design world inside out, Yanko has established one of the coolest platforms for designers and creatives to find inspiration, seek unconventionality in their passion, and break the rules like a true artist. Now, as they bring together the best of design talent through an exciting initiative, we’ve decided to join the party…
Calling all designers and creative souls from different walks of life… get ready to run your imagination wild!
We’ve teamed up with Yanko Design to launch a kickass #DoWhatFloatsYourboAt Design Challenge with some truly crazy prizes up for grabs! All you have to do is re-imagine the popular boAt Stone 1200F Bluetooth speaker and give it a unique design spin – something that’s bold, clutter-breaking, surreal, or downright unthinkable!
The challenge is to literally render the Stone 1200F design in your own style – true to the spirit of doing what floats your boat. Everything from renders to animations to designs to reskins – we welcome all.
So, what’s up for grabs? Our jury will select the best entries submitted before the deadline of 20th February 2022, and here’s what the best ones will win:
Gold Prize: INR 10,000 boAt Products + KeyShot 10 Pro License (free upgradable to KeyShot 11) + Offsite Courses by Hector Silva
Silver Prize: INR 10,000 boAt Products + KeyShot 10 Pro License (free upgradable to KeyShot 11) + $10,000 worth Lifetime Access to Creator Club Master Classes on How to Succeed at Crowdfunding.
Bronze Prize: INR 5,000 boAt Products + KeyShot 10 Pro License (free upgradable to KeyShot 11)
Student Prize: Best Student Design Submission will get Paid Internship at boAt
Exciting, right? To participate, simply:
- Download the boAt 1200F 3D assets
- Upload your design to Instagram
- Follow @yankodesign and @boat.nirvana
- Tag @yankodesign and use the hashtag #YDxboAt in the caption
It’s time to break some rules (Picasso, Ives and Rams would be proud of you!)…and design what floats your boAt!