Terms & Conditions (“Terms”) provided to you (“User(s)”) by IMAGINE MARKETING LIMITED (“boAt”, “we”, “our” and “us”) made available only on or through the application boAt Crest (hereinafter referred to as “Application”) governs the access to and use of the boAt Coins program (“Program”). These Terms are supplementary to our existing terms and conditions available on the Application and our Website, https://www.boat-lifestyle.com.


  1. The Program is open only to any Indian adult residents who have purchased boAt smartwatches (“Smartwatches”) and installed boAt’s Application and fulfil the criteria as set out below.
  2. boAt’s decision in respect of all matters to do with the Program will be final and binding on the Users and no correspondence will be entertained with respect thereto.
  3. Availing this Program is voluntary, any form or acceptance of participation in the Program will be deemed as acceptance of these Terms.
  4. Each User can only have a single Account (defined below) on the Application with their registered mobile number. This prevails irrespective of the number of Smartwatches they own.
  5. boAt reserves the right to modify, withdraw or terminate the Program as a feature on the Application at its discretion, without any prior notice and without any liability or obligation in this regard. Further, boAt reserves the right to amend the Terms from time to time without any prior notice and without any liability or obligation in this regard. Any changes to the Terms, modification, or cancellation of the Program, will be posted on the Application and/or Website and it will be the responsibility of the Users to keep themselves apprised of the same.
  6. The Program is valid for a period that shall be decided by boAt (“Program Validity”). Unless extended or revoked by boAt, without assigning any reason, boAt is not bound to provide or any prior notice regarding Program Validity and shall not be liable for any disputes in relation to Program Validity. Post the Program Validity period, no boAt Coins (defined below) will be rewarded in respect of the different Badges (defined below) earned by the User on the Application.

 Earning boAt Coins:

  1. “boAt Coins” is a rewards-based feature introduced on the Application in relation to the Smartwatches. (“boAt Coins”). [In order to be eligible for the Program, and earn boAt Coins, you must possess a Smartwatch, install the Application, and have an account synced with the Smartwatch on the Application (“Account”).
  2. Once your Account is set up, you can earn boAt Coins by maintaining and improving your health by attaining fitness goals, as recorded on the Application, for which you may earn different badges (“Badges”). boAt Coins will be rewarded to you as per the Badges that you earn.
  3. You can use the boAt Coins rewarded to you to generate coupon codes on the Application. (“Coupon Codes”).
  4. A User may have already earned Badges on the Application, for attaining various goals before the release of the Program (“Pre-Release Badges”). Pre-Release Badges are not eligible to earn boAt Coins or generate Coupon Codes for redemption on the Website and/ or Partner Platforms (defined below). Badges earned only after the release of this Program are eligible to earn boAt Coins or generate Coupon Codes for redemption on the Website or Partner Platforms.

 Redemption of Coupon Codes:

    1. The Coupon Codes can be redeemed in different ways on the Website, https://www.boat-lifestyle.com while buying boAt Products or on the Partner Platforms.
    2. A User can redeem the Coupon Codes on any partner platform including but not limited to CultFit, PVR Cinemas, etc. (“Partner Platform”). Each Partner Platform will have its own separate terms and conditions for the redemption of the Coupon Codes. Redemption of the Coupon Codes on the respective Partner Platforms will be at the discretion of the Partner Platforms and as per the guidelines issued by the Partner Platforms. Partner Platform’s terms and conditions, in addition to these Terms, shall be applicable on any transactions made on the Partner Platforms.
    3. We may share details of your earned boAt Coins earned and Coupon Codes generated with Partner Platforms to facilitate usage. Your registered phone number with us may be shared with Partner Platforms for this purpose.

 Usage of boAt Coins and Coupon Codes:

  1. You are not bound in any way to actively accumulate or use boAt Coins. Any action towards using boAt Coins is voluntary.
  2. We may increase or decrease the number of boAt Coins that can be rewarded to a User and Coupon Codes that can be generated by the User on the Application, per month, from time to time. We may introduce conditions on the manner of redemption of Coupon Codes from time to time.
  3. The Coupon Codes and boAt Coins shall expire within such period as may be notified on the Application.
  4. If you are found to be indulging in misuse of the Account, including but not limited to not following the Terms, earning boAt Coins through ineligible movements (“collectively, “Fraud”) boAt reserves the right to suspend, block, terminate your Account and extinguish, block, and/or takeaway your access to any boAt Coins you may have earned prior to any suspension, block or termination of the Account and block access to Coupon Codes already generated and to be generated and redemption of such Coupon Codes. What constitutes ‘Fraud’ shall be decided by boAt and its decision will be considered final and cannot be reversed or revised.
  5. If a User fails to comply with the requirements as specified in these Terms and declines or fails to generate Coupon Codes on the Application or redeem Coupon Codes on the Website or Partner Platforms, then he/ she shall be deemed to have waived the claim to the Coupon Codes and upon which, without any further notice, the Coupon Codes shall be considered forfeited and expired.
  6. boAt reserves the right to waive any User’s right to earn boAt Coins and generate Coupon Codes:
  7. If any User is found to be involved in any Fraud, illegal activities being carried out for the purpose of availing such boAt Coins or Coupon Codes;
  8. If any User has logged in using a fake e-mail ID; and
  9. For any other reason considered appropriate by boAt.
  10. boAt reserves the right to substitute a boAt Coin with any reward without giving any prior notice.
  11. boAt reserves the right to suspend the issue of boAt Coins to you personally, or to all users temporarily or permanently at any time without notice.

To learn more about the various ways you can earn, use, and redeem boAt Coins please refer to this Page.


  1. boAt Coins and Coupon Codes cannot be converted to cash or used in lieu of cash on the Website [or Partner Platforms].
  2. boAt Coins and Coupon Codes are not transferable, non-replaceable, non-refundable, or non-returnable under any circumstance.
  3. Coupon Codes once used will not be reversed. If an order placed by the User on the Website [or Partner Platform] gets cancelled/returned, the related Coupon Codes and boAt Coins used will not get reversed. In case a transaction taking place on the Website, involving the usage of Coupon Codes fails for whichever reason, the Coupon Codes will be considered to have extinguished/ expired. The extinguished/ expired Coupon Codes shall not be refunded or returned to your Account, irrespective of whether the payment is refunded to its original source. boAt shall not offer any cash alternatives to such Coupon Codes, in any case.
  4. boAt Coins does not have any monetary value and User will not be eligible for any monetary compensation in lieu of settlement against boAt Coins or in case of loss of boAt Coins.
  5. A single Coupon Code can be used only once on the Website or Partner Platforms. A Coupon Code cannot be combined with any other Coupon Code or be further split into multiple Coupon Codes.
  6. A Coupon Code cannot be used simultaneously with any other additional offer available on the Website or Partner Platforms except for the on-going discounts applicable on the boAt products (as the case may be).

 Intellectual Property Rights:

No User shall be entitled to use the boAt’s logo, brand name, wordmark, or trademarks to promote any products and/or for any reason whatsoever without prior written permission from boAt.


    1. boAt shall not be held responsible for or be made a party to any conflict or dispute or legal proceeding between or among the Users at the Program.
    2. boAt shall not be held responsible and made liable for or be made a party to any conflict or dispute arising out of rewards distributed by boAt during the Program.
    3. boAt shall accept no responsibility for any damage, loss, injury, or disappointment of any kind suffered by any User participating in the Program, including as a result of any User earning or not earning any boAt Coins.
    4. By participating in this Program, the participants release, discharge, indemnifies, and hold harmless boAt, its affiliates, and their respective officers, directors, employees, agents, and representatives from any and all liability, loss, harm, injury, damage, cost and expense whatsoever arising directly or indirectly from participation in the Program, due to or arising out of your access to the Program, violation of these Terms, violation of applicable laws; and any action or inaction resulting in wilful misconduct or negligence on Your part or any violation of these Terms by any third party who may use your registered Account to access the Program through the Smartwatch.
    5. In the event, the Program is termed as void due to the introduction of new legislation or prohibition imposed by an amendment to the existing legislation or by judicial orders, boAt shall not be liable to award the Coupon Codes or any monetary/ non-monetary compensation in lieu thereof to the participants.
    6. Any attempt by the participants or other individuals to deliberately damage any website or page or undermine the legitimate operation of this Program, including but not limited to any fraudulent claims, shall be deemed as a violation of applicable civil and criminal laws. Should such an attempt be made, boAt reserves the right to seek remedies and damages from any such individual, as may be permitted by law.
    7. Other than the limited warranty that boAt provides in respect of its Products, the boAt Coins and Coupon Codes will be awarded by boAt without any other warranties, either express or implied. boAt does not covenant or provide any representations and warranties in relation to the Program or boAt Coins or Coupon Codes provided. Without limiting the foregoing, we make no warranty that the Program will meet your requirements or expectations.
    8. In no event shall we, our officers, directors and employees, or our contractors, agents, licensors, partners, or suppliers be liable to you for any direct, special, indirect, incidental, consequential, punitive, reliance, or exemplary damages (including without limitation lost business opportunities, lost revenues, or loss of anticipated profits or any other pecuniary or non-pecuniary loss or damage of any nature whatsoever, including but not limited to abuse or breach of data), even if we or an authorised representative have been advised of the possibility of such damages, arising out of or relating to (i) these Terms, (ii) the Program, (iii) your use or inability to use the Program or the Account, or (iv) any other interactions with another user of the Program.

 Your Obligations:

  1. You shall extend all cooperation to us in our defence of any proceedings that may be initiated against us due to a breach of your obligations or covenants under these Terms.
  2. You shall not use the Program or your Account in any manner except as expressly permitted in these Terms.
  3. You shall not use the Program in any manner that could disable, overburden, damage, or impair the Program or Account or interfere with any other party’s use of the Program, including their ability to engage in real time activities through Account.
  4. By providing Your information, You consent to the collection, transfer, sharing, use and otherwise processing of Your information in accordance with the Terms and the privacy policy published on the Website.

 Governing Law and Jurisdiction:

The Terms will be governed by the laws of India and any disputes (including non-contractual disputes or claims) will be subject to the exclusive jurisdiction of the courts of New Delhi.