A small team with spring in their feet ventured into fresh waters of e-commerce to build India's most loved D2C brand. Shishir Kumar got us off the mark with the first order and the rest is history.
After a year full of highs and lows, learning and implementing, we found our foot in the middle of the game. More than a million boAtheads satisfied, three new warehouses, a couple of awards and a rapidly growing team that ensured the hustle never stopped.
First things first, it feels awesome to see your love pouring in two million times. But hitting the landmark of 2 million orders was never the destination. It’s a beginning – a new dawn of bringing you products that kindle your passion and empower you to #DoWhatFloatsYourboAt. Cheers!
