A Milestone
As Good

as the journey itself

In waters calm and wild, still and stormy; thanks for being the anchor
that kept us alive and thriving. More than 300 products birthed,
never-ending support of boAtheads, countless challenges
and one goal: empower the self-discovery of every Indian.



Here’s to 2 million orders and many more.

A small team with spring in their feet ventured into fresh waters of e-commerce to build India's most loved D2C brand. Shishir Kumar got us off the mark with the first order and the rest is history.
After a year full of highs and lows, learning and implementing, we found our foot in the middle of the game. More than a million boAtheads satisfied, three new warehouses, a couple of awards and a rapidly growing team that ensured the hustle never stopped.
First things first, it feels awesome to see your love pouring in two million times. But hitting the landmark of 2 million orders was never the destination. It’s a beginning – a new dawn of bringing you products that kindle your passion and empower you to #DoWhatFloatsYourboAt. Cheers!

It Takes Two to

There’s no way we could have completed this feat without you.
So, there’s no way we can celebrate it without you.


Celebrating 2 million orders with you.
All boAtheads get a FLAT 15%* discount. Hit the button below.

Use code: BOATX2MN


The boAt has sailed.
Congrats Shivam Bharati on being the 2 millionth boAthead!