Shout Out to RCB and GT Fans: Something's Coming Soon
IT'S IPL 2024 With boAt!!!!
The familiar sounds of the stadium roar, the electric buzz of anticipation, and the unbridled passion of fans are once again in the air. For the next few weeks, cricket enthusiasts worldwide will be treated to a festival of talent, skill, and unscripted drama.Every match brings unforgettable moments, fierce rivalries, and the sheer joy of witnessing the game's finest athletes in action. As the teams battle it out on the field, the spirit of cricket unites fans from all walks of life, transcending boundaries and creating lasting memories.
Celebrate This Cricket Season With boAt: Uniting Tech, Music, Cricket, and Community
As the IPL season unfolds, we are thrilled to announce that boAt has officially become the proud sponsor of Royal Challengers Bangalore and Gujarat Titans two formidable teams in the Indian Premier League. This further solidifies our commitment to celebrating the spirit of cricket and uniting communities. We became Gujarat Titans Sponsors & RCB Sponsors because this partnership represents an exciting fusion of tech, music, sports, and community, offering a platform for fans to engage with their favourite teams innovatively.As part of this collaboration with Royal Challengers Bangalore & Gujrat Titans, we are excited to bring exclusive opportunities for boAtheads to engage with their favourite teams in unique and interactive ways. Through a series of engaging sessions and thrilling games, boAtheads will have the chance to connect with the spirit of cricket like never before.
These interactive activities will not only offer an insider's look into the world of cricket but also present the chance to win exciting freebies, making the experience even more rewarding.
Through these initiatives, we create a space where the passion of cricket meets the enthusiasm of boAtheads, giving a sense of belonging and excitement within the community. As the tournament progresses, we will share more about the various activities and surprises that await as part of this thrilling collaboration with Gujrat Titans & Bangalore Royal Challengers team.
As we embark on this exhilarating journey with the Royal Challengers Bangalore and Gujrat Titans, we call in on our boAtheads to stay tuned for updates, announcements, and privileged access to our offers. This is a time to celebrate the convergence of music, sports, and community, and we are eager to share this extraordinary journey with you all.
In the days ahead, we will unveil details about the excitement in store.
Join us as we embark on this remarkable adventure, and make this IPL season one to remember with the official rcb sponsor and gujarat titans sponsors!
boAt Portable Speakers: Best Bluetooth Speakers Under 200...
Top Bluetooth Speakers Under 2000 in India
Partying too much might make your wallet feel a bit lighter. We get it, having a good time is essential for us boAtheads. We heard you want a solution, so we thought we'd help out.What makes a Bluetooth speaker the best? Well, it should be affordable – let's keep it our speaker under 2000. It should also be portable so you can take the party wherever you go. And of course, it should be Bluetooth, because who needs wires these days?
To meet all these needs, we've put together a list of the best Bluetooth speakers under 2000. Now, you can keep the party vibes going without burning a hole in your pocket. Are you ready to vibe?
Best Bluetooth Speakers Under 2000 for Non Stop Parties
Redefining Excellence - Stone 350 Bluetooth Speaker
Available in three stylish colors, Stone 350 stands out as one of the best bluetooth speakers under 2000. Lasting up to 12 hours straight, this portable speaker gives immersive stereo sound. With its lightweight cylindrical design and IPX7 rating, it is the ultimate portable speaker that can take on your adventures & give you peace of mind as you travel with your playlist.
Reasons for you to upgrade:
1. Two 2 inch drivers
2. 10W High Fidelity Stereo Sound
3. IPX7 Water & Splash Resistance
4. 12 Hours of Non-Stop Music
5. Bluetooth v5.0 for a Seamless Experience
6. Buy @ JUST ₹1299!
Stone 105 - the Portable Speaker You Need
If you are bored with your old bluetooth speakers and want to a more portable option — Stone 105 is just the deal for you. With versatile features like 5W RMS Immersive Sound & TWS Functionality, the speaker delivers rich & powerful sound. Equipped with BT v5.0, TF Card, and FM radio, this speaker is designed to enhance your audio experience in every way.
This is why you should bag this ASAP:
1. 5W RMS Immersive Sound
2. Multiple Connectivity Modes
3. Integrated Controls
4. IPX4 Water & Splash Resistant
5. 11 Hours Playback
6. TWS Functionality for 2x Impact
7. AND it is easy on your wallet! Grab it at ₹999.
The Perfect Companion for Party Animals is Now Here
Need we give more reasons to bag one of the best speakers we have to offer to you?
Well, here you go:
1. 10 Hours of Playback Time
2. 12W Stereo Sound
3. TWS Functionality for 2x Impact
4. Type-C High Speed Charging
5. IPX4 Water & Splash Resistance
6. Easy Access Controls
7. Bag it at ₹1999!
Prepare to be Blown Away with the Best Bluetooth Speaker Under 2000
Features that’ll leave you stunned:
1. 5W immersive sound
2. Portable and lightweight
3. 52mm drivers
4. IPX7 water resistant
5. 4 hours of playback
6. Easy access control
7. Grab all of the above & so much more @ ₹999.
View Product
Never Stop Grooving with best speakers under 2000
Why should you buy this?
1. 5W RMS Immersive Sound2. TWS Functionality - 2x Impact
3. 11 Hours Playback Time
4. Voice Assistant Support
5. IPX4 Water & Splash Shield
6. Type-C High-speed Charging
7. It can yours at JUST ₹999!
Form & Function at its Best - Stone 200 Pro Bluetooth Speakers
Looking for a compact speaker that packs a punch? Experience the power of 8W RMS boAt Signature Sound with Stone 200 Pro. With up to 12 hours of uninterrupted playback, it is one of the best portable bluetooth speakers under 2000. Equipped with 52mm drivers, this bluetooth speaker resonates every note with pure brilliance.
This is why it'd go with your party animal instincts:
1. 52mm Drivers
2. 8W RMS boAt Signature Sound
3. 12 Hours of Uninterrupted Playback
4. TWS Technology for 2x Vibe
5. Portable and Stylish Design
6. IPX6 Water and Splash Resistant
7. Multiple Connectivity Options
8. Bagging this one to have a blast will only cost you ₹1799.
Now that’s an absolute steal!
So here we are at the end of it all. We have given you the ultimate list of best bluetooth speakers under 2000. So, when you are in the mood for a jam but don’t have much to spend; you know which door to knock to get the best speakers under 2000. Happy jamming!
Gaming Earbuds for Travel: Compact and Portable Gaming So...
But you know what stops short of making these impromptu gaming sessions on the go truly lit? 🔥 Non-immersive audio. But thank God for gaming earbuds…you know!
With casual gaming now firmly rooted to your smartphone, the need for portable gaming audio — that too a kickass one — has never been more. Something compact, with reduced lag, immersive game soundscapes, enough juice to last days, what we mean is… SOMETHING EPIC!
Well, we at boAt call that something ‘IMMORTAL’ – the perfect pair of earbuds for gaming that you can get your hands on today! Our Bluetooth gaming earbuds under the Immortal series are designed to be your side-kick for incredible-sounding travel gaming outside your den. With a stunning array of features that every budding gamer looks for in his or her gaming earbuds, they pack a punch as you register your personal high scores or smoke that enemy on your phone screen! 💪
So, what makes boAt Immortal truly one of the best gaming earbuds for travel? We’ll give you a box-load of reasons!
Play On and On and On
Once you get going in your favourite mobile game, there’s no stopping you. Nor do you want to stop. Which is why boAt Immortal gaming earbuds pack a huge playback that makes them reliable gaming partners – everywhere, every time. 💯
That number stands at a whopping 40 hours for Immortal 141, Immortal 170, and Immortal 171. Both of them also take just 10 minutes of charge to deliver up to 180 minutes of playback, thanks to ASAP™️ Charge! Immortal 130 and Immortal 101 also come in at a very viable 30 hours of backup ⏱️.
Now, no need to be afraid of losing out on your gaming earbuds’ juice when you’re travelling long distances without a charging station in sight!
Super Low Latency with BEAST™ Mode
Ever wished you could respond to the audio in the game better and quicker when playing on the go? Well, poor latency performance can be a hindrance in that.
But there’s a ‘beastly’ solution to that in the form of our BEAST™ Mode technology that delivers 40 ms super low latency, ensuring no audio lag. ⚡ This is a staple feature of Immortal 100, Immortal 101, Immortal 141, Immortal 170, and Immortal 171 earbuds for gaming!
Bring Your A-Game in Style
Want to ignite your gamer style while you travel? Well, it helps to have the coolest-looking gaming earbuds, like boAt Immortal.Featuring blazing RGB LED lights, 🔴🟢🔵 boAt Immortal earbuds for gaming pack a whole lotta vibe that makes the world know that you are on you’re a-game, no matter where or when you are gaming. These stunning lights complement the perfectly portable form factor and the robust construction of these gaming earbuds that let you carry them on your adventures without a worry, because you have IPX4 splash and sweat resistance save you from it all!
Hear Every Moment in Exceptional Quality
Wouldn’t it be wonderful if you could savour that latest victory in your game with a fiery track from your playlist, or hype up for the next match while commuting back home with a banger of a song? Well, boAt Immortal are one of the best gaming earbuds for elevating your audio experience. 🔊
In this regard, the boAt Immortal earbuds captures every intricate sound that you love, thanks to their boAt Signature Sound. That’s what we say ‘more bang for your buck’!
Jam with Your Gaming Buddies with Superior Call Clarity
How about a pair of gaming earbuds that let you actually hear your team-mates’ chatter and voice as you game in real-time on the way? This is where boAt Immortal series makes all the difference with built-in quad mics with ENx™ Technology.What that means is that your voice will be crystal clear, eliminating background noise and ensuring seamless mission planning with your teammates — even when you are travelling through commotion or are in a noisy environment!
boAt Immortal – Best Gaming Earbuds for You, No Cap!
If you are looking to ‘immortalise’ your gaming legacy, and if gaming is how you find your zone and bide your time when you’re away from home on your travels, then boAt Immortal gaming earbuds are your jam. 🚀Packed with cutting-edge features that all gamers want, boAt Immortals make for the best compact and portable gaming audio to unlock the next level of your passion. Ready to take a punt?
ANC for Work: How Noise-Cancelling Headphones Can Boost P...
The LIT 🔥 expression on every audiophile’s face when they hear the words ‘Active Noise Cancellation headphones’ is quite evident. And why shouldn’t it be? After all, there is nothing quite like a pair of ANC headphones to tune into your favourite tracks and enhance your music listening experience!
But is that all that ANC is good for? 🤔
If you, boAthead, are someone who works in a loud, annoyingly noisy environment, you have a case to make here for using an active noise cancelling headphone (you know, explaining your friends why you WANT IT for your next birthday, Diwali or Christmas gift, even!). Because Active Noise Cancellation headphones are truly great for finding your focus at work and taking your productivity to the moon! 🚀
(Well, how else do you think geniuses find great ideas at work? 😜)
Whether it's the chatter of your colleagues, the sound of traffic, or the hum of machinery, unwanted environmental audio can distract you from your work and lower your productivity. That's why so many peeps have started using ANC headphones to block out unwanted disturbances and create a quiet zone for themselves – especially when you really want to get in the groove and ace your job!
We’re pretty sure you’re convinced, but let us give you more insights that’ll sound good on the matter.
A Tiny Bit on How ANC Headphones Work
Well, if you’ve read about our recent wave of ANC Bluetooth headphones, earphones and earbuds – like the Rockerz 551 ANC, Airdopes 141 ANC, and the Nirvana 525 ANC – then you’d already be familiar with the workings of ANC. It’s simple, really!
The main aim of active noise-cancelling headphones is to reduce the ambient noise that reaches your ears. So, how does it work? Well, ANC works by using microphones to pick up the sound waves of ambient noise from the outside. The headphone then actively generates an opposite sound wave that cancels them out. This way, you can hear only what you want to ear, such as your music, podcasts, or phone calls.
But ANC is not just for entertainment. It can also help you work better and smarter. Here are some of the benefits of using noise-cancelling headphones for work.
The Secret Ninja Technique to Finding Your Concentration and Improving Attention Span ⚔️
Even if you don’t have the attention span of a goldfish, the disturbances at your workplace would surely reduce it further. Worry not, for active noise cancellation headphones can bring your concentration and attention span back up to speed!
Not kidding, many studies have shown that environmental disturbances in the form of noise can impair cognitive performance and memory, especially when you are trying to do complex or creative tasks. So, by eliminating these irritating external sounds, you can focus more on your work and avoid distractions that can break your flow. How’s that for a productivity hack?
Put Stress and Fatigue on Mute 🔇
One big reason for loss of productivity at work? Well, you’d agree if we say the dreaded six-letter word ‘STRESS’. And there’s nothing worse than droning sounds and useless chitter-chatter around you to make your stress and fatigue at work worse. Think irritation and even anxiety, making you feel drained and chomping off your productivity.
Well, this is where ANC headphones can help you block the unwanted, stress-causing disturbance and find your peaceful zone to not only calm down but also enjoy your work more!
Hear the Things that Matter 🧏
Noise-cancelling headphones are not only good for blocking out noise, but also for letting in the sounds that matter. And the best bit is that you can adjust how much noise you want to cancel or let in?
Take the boAt Rockerz 551 ANC, for example. It’s Hybrid Active Noise Cancellation gives you the power to eliminate up to 35 dB of external sound. But when you want to hear from the teammate in the next desk with whom you’ve been working on a project, just switch to Ambient Mode to let sound in with utmost clarity! Then there are exciting technologies like ENx™, enabling boAt ANC headphones and earphones to make your calls, especially work-related, smooth and clear! This means better communication and collaboration at work.
Active Noise Cancellation Headphones: Your Best Buddy at Work
Well, how was that for reasons for owning a brand-new pair of Active Noise Cancellation headphones – like the boAt Rockerz 551 ANC – and make your workdays amazing? Think of them as your best buddy at work – someone who shields you from irritating sounds and lets you find your rhythm. That’s how you’re gonna perform your best, right?
How To Create Watch Faces Using The Watch Face Studio
‘Don’t just wear a smartwatch – own it.’
This is one of the mantras that we swear by, boAtheads! Which is why we never shy away from boosting our smartwatches with features that enable you to flaunt your style, your way. How? The power of unprecedented personalization, delivered via our exclusive Watch Face Studio!
Yes, if you want to customize your boAt smartwatch with your own watch faces, you can now use the Watch Face Studio feature that is available on Crest+ OS smartwatches supported via boAt Crest App. After all, the biggest X-factor of stylish watches for men and stylish watches for women is how they let you take personalisation to the next level.
With boAt’s Watch Face Studio, you can create your own watch face from scratch by selecting an image of your choice, time in analogue or digital style, the perfect colour to match your wardrobe or personality, fonts that catch the eye, and the features you would like to display as per your priority. What’s more, you can also choose from some stunning premade watch faces! All you need to do is launch the boAt Crest app on your smartphone, go to the Watch Face Studio feature, and let your imagination run wild! Here’s a quick video explainer:
Social Welfare Initiatives 2022 - A Look Back
We take absolute pride in how India trusts us and supports our every new innovation and technology. However, with all that love and support comes the responsibility of giving it back to the community.
For us, passion holds utmost importance. The philosophy of Do What Floats Your boAt stems from that very zeal that inspires our hustle and pushes us towards achieving even more milestones. To support and strengthen that belief to always follow your passion, we collaborated with some changemakers last year.
Hear Me Roar - A Campaign Supporting Underprivileged Kids and their Passions
Hear Me Roar was a step towards employing the message of Do What Floats Your boAt by offering support to underprivileged kids who wish to pursue their passions across dance, music, drama, and cricket. We collaborated with Kailash Satyarthi Children’s Foundation and added another layer to their Bal Mitra Mandal programme with our philosophy. The initiative, which is a year-long training program, focuses on empowering youngsters and providing opportunities to develop and showcase their talent in their respective fields.
The children who were a part of the programme were also invited to the boAt office to perform and interact with the team. The day was filled with overwhelming performances, including an inspiring rap, a street play, and a dance performance that truly showed how passion drives them and pushes them to do what floats their boAt despite all odds.
To culminate the programme, we hosted an event on 11th January 2023 to celebrate Surakshit Bachpan Diwas with the participants, Nobel Laureate Kailash Satyarthi, the Minister of Social Justice, and empowerment Hon. Mr Virendra Kumar, and Co-founder and CMO, boat Lifestyle, Aman Gupta.
Freedom To Play - A Talent Development and Girl Empowerment Initiative in Sports
With the aim of addressing the issue of providing quality education and opportunities to young girls in the field of football, we collaborated with Shikhar Dhawan Foundation under the ‘Freedom to Play’ initiative. Focusing on working towards community upliftment, ‘Freedom to Play’ hosted 130+ girls from across Delhi NCR and provided talent development scholarships to gratify the best performers with an opportunity to embrace their skills. The tournament was kicked off by Aman Gupta, Co-founder and CMO, boAt, and Shikhar Dhawan, Indian cricketer and founder of the foundation.
A Unique Scholarship for Prathamesh Sinha
When Shark Tank’s 11-year-old contestant Prathmesh Sinha visited our office in Hauz Khas, it brought more than just a wave of enthusiasm. He always wanted to spend time with his favourite shark, Aman Gupta, so we gave him a day to be the CEO and interact with the team. We together played lots of games, jammed on live music, and ate all of his favourite food! After a heartfelt day full of high-spirited activities and conversations, we awarded him with a unique scholarship that would further aid him in attaining a fulfilling and empowering educational environment.
We also wished to help him in his journey of becoming a motivational speaker. At the boAt leadership meet, Prathamesh had the stage to himself where he stole all our hearts and left us speechless.
Like they say, “Alone, we can do so little; together, we can do so much.” Here is to hoping that this generation keeps chasing their passions and we continue shaping these communities by encouraging them to do what floats their boAt.
The Naysayers Are Wrong. boAt Celebrates the Indomitable ...
India has influenced the making of the modern world: Indian inventions and innovations in science, medicine, and mathematics has been significant. It gave the world the concept of 0, ayurveda, astronomy, philosophy, and more. By producing indigenous satellites, young ISRO has proven to the world that they can reach the limits of Mars. By producing elite-level athletes, India has proven the world wrong that Indians can’t reach the Olympics podium. Through its skill in art and culture, Indians have proven the world wrong that Indians can’t produce global cultural icons.
Despite this, India has been gravely misrepresented by the world when it comes to manufacturing wearables. NOW ITS TIME FOR INDIA TO BE CALLED A PRODUCT NATION TOO!
boAt is building an enabling ecosystem that will rapidly transform India into a manufacturing hub for new-generation wearables with minimal dependence on foreign countries. Defying the conventional norms, the homegrown brand boAt has manufactured more than 10 million (1 crore) products (wearables) in India under the ‘Make in India’ initiative. The design & engineering prowess will establish the brand globally now.
Celebrating the continuance of the ‘Make in India’ initiative boAt – India’s No.1 audio and wearable brand has launched the Rock’In India campaign. The 360° campaign narrates how we are ushering in a new era of ‘Make in India’ products, the power of Indian-ness, and why it distinguishes us from the rest of the world. India's growth story has been made possible by the undefeated spirit of the people. boAt salutes individuals like Athlete Hima Das and more who are #BreakingStereotypes and driving #DoWhatFloatsYourboAt philosophy. The stereotypical beliefs expected from girls never restrained the 'Dhing Express', Hima Das an Indian sprinter from achieving her desires. She became the first Indian woman — indeed the first ever Indian athlete — to win a gold medal in any format of a global track event at IAAF World U20 Championships when she clocked a speed of 51.46 seconds.
The brand has also designed and published a unique & interactive print ad with a special QR code. To interact with it, readers can scan the QR code placed at the centre of the ad. Once activated, the creative ad draws attention to the power of Indian-ness and marks boAt’s 1 Crore ‘Made in India’ product milestone.
Aman Gupta, Co-founder, and Chief Marketing Officer at boAt said, “boAt has proved naysayers wrong by successfully undertaking the design, engineering, and manufacturing of wearables in India. Today, 90% of our wearables are manufactured in India. We are grateful to the Govt. for putting in the right policies and support system that is helping in upgrading and providing the catalyst needed for wearables growth in the country. With this campaign, we want to reinforce our commitment and will continue to invest in ‘AatmaNirbhar Bharat’.”
This republic is what it is today because of WE THE PEOPLE!
Its recuperative power is as great and as expansive as the indomitable spirit of its people.
boAt launches ‘Rockerz 378’, World’s 1st neckband with 3D...
India's leading audio and wearables brand, boAt, has introduced the Rockerz 378, a groundbreaking neckband featuring 3D Spatial Bionic Sound tuned by THX™. This flagship model boasts large dynamic drivers, a dedicated gaming mode for low-latency audio, and an impressive 25-hour battery life with boAt ASAP charge.
Crafted by boAt Labs, the Rockerz 378 showcases exceptional build quality with a soft, skin-friendly silicone exterior over a lightweight frame for all-day comfort. The neckband's buttons are strategically placed for quick access, and the magnetic buds prevent wire tangling when not in use.
The Rockerz 378 incorporates cutting-edge technologies, including an advanced Bluetooth v5.1 chip for lag-free gaming and an extensive 200mAh battery with boAt ASAP™ charge. A single charge provides 25 hours of playback, and a brief 10-minute charge offers 15 hours of non-stop use.
With twin 10mm dynamic drivers tuned by THX™ in BEAST Mode, the neckband delivers 3D Spatial Bionic Sound for an immersive audio experience. The BEAST™ Mode reduces audio latency to 65ms, making it ideal for gaming. The Quick-Switch BEAST Mode button allows seamless transitions between music and gaming. Additionally, an instant voice assistant feature enables hands-free access to Google or Siri.
The boAt Rockerz 378 is available at an introductory price of INR1299 on boAt-lifestyle.com, Amazon, and Flipkart.
For further information about THX or Tuned by THX, please visit www.thx.com. THX media inquiries may be directed to pr@thx.com. THX, Tuned by THX, and THX logos are registered trademarks of THX Ltd. All other trademarks are the property of their respective owners. All Rights Reserved.
boAt to Unveil and Showcase the Best of Their 2023 line-u...
India’s #1 Wearables brand, boAt has developed next-generation hearables through its ‘boAt Labs’ and will be showcasing some of their innovative products and technologies at the upcoming Consumer Electronics Show (CES) 2023. ‘boAt Labs’ has co-engineered next-generation hearables including TWS, Neckbands and Headphones with global tech companies to offer best-in-class immersive and premium audio experience.
CES 2023 is scheduled from January 5 – 8, 2023 at Las Vegas, United States.
boAt will be showcasing the following products at their tech partners respect booths-
- boAt | Dolby – boAt Neckband Powered by Dolby
- boAt | DIRAC – boAt and Dirac will be showcasing Asia’s first Dirac Opteo™ powered Neckbands Rockerz 330/333 ANC that were first launched in Q3 2022 and offered HD audio performance through an all-new Crystal Bionic Sound powered by Dirac Opteo™. boAt and Dirac will also be teasing upcoming 2023 product launches, namely Rockerz Apex, Nirvana Nebula, and Airdopes Synth – all of which will feature Dirac Virtuo™ powered Spatial Audio.
- boAt | Mimi – Nirvana 525 ANC will be India’s first neckband to come with personalised audio tuning powered by Mimi. Through the boAt Hearables app, Users will be able to perform a hearing test and create customized EQ profiles tailored to their ear sensitivity for a more personal and more richer audio experience.
- boAt | CEVA – boAt and CEVA will be giving a first-hand look at their all-new boAt Nirvana Eutopia. Nirvana Eutopia will be the first boAt headphone to offer head tracking capabilities to further enhance the Spatial Audio outputted by these headphones. CEVA Spatial Audio is powered by VisiSonics® and includes CEVA MotionEngine™ head-tracking and users will be able to experience a 3D simulated space that contains depth & direction. CEVA will showcase the boAt Nirvana Eutopia headphones at the CEVA meeting suite, Westgate suite #2937.
Sameer Mehta - Co-Founder & Chief Product Officer at boAt said, “boAt is a company with a strong vision, aggressive goals, and an incredibly capable team focussed on creating cutting-edge hearable and wearable products. boAt Labs is a testament to our commitment to developing truly innovative technologies in India for the world which accentuates user experience. We are closely working with global technology companies like Dolby, Dirac, Mimi, CEVA and more which offer innovative technologies that will help facilitate and accelerate our engineering efforts with a specific focus on elevating user experience.”
“It is a moment of pride that products designed and engineered in India are now showcased on a world stage like CES.” He added.
boAt Labs – the R&D facility of boAt was established with an aim to accelerate innovation and build in-house capabilities in full-cycle product engineering of hearable products. boAt Labs has multi-disciplinary teams of engineers in software, hardware, electronics, power & acoustic engineering domains. Among other things, they aim to develop products and solutions which are on the cutting-edge of technologies related to personal audio and hearables. boAt Labs is currently partnering with Qualcomm, Dolby, Dirac, Mimi, CEVA, Google, THX, Amazon (Alexa) and other global technology leaders to drive innovation in Hearable and Wearable products to the market. Currently, boAt Labs capabilities include -
- Hardware & Software Design and Engineering
- Value & Component Engineering
- Quality Assurance & Reliability Engineering
- Battery Quality & Qualification
- Sensor Technologies
- Acoustic Performance Qualification
Scaling Up With New Conviction: boAt Raises INR 500 Crore...
Having cemented its position as the number two player globally in earwear, boAt is ready to ramp up its footprint with a fresh round of investment. The leading D2C electronics and wearables start-up by founders Aman Gupta and Sameer Mehta has announced the raising of INR 500 crore ($60 million) from current investor, Warburg Pincus, and a new investor, Malabar Investments.
This latest series of funding ‘reflects continued conviction and confidence from investors in the boAt story’, according to the official statement. As a result, boAt has now set its sights toward expanding its footprint across geographies and channels, with an emphasis on establishing boAt globally and augment its status as a category leader in audio. R&D, design and boAt’s support of the local Make In India manufacturing ecosystem will also receive a timely impetus.
When Will boAt Launch Its IPO?
This development arrives at a time when boAt has been mulling over launching an IPO after it was allowed to raise INR 180 crore before getting listed. However, as a consequence of the fresh fundraise and in compliance with SEBI regulations, the company has ‘proactively’ withdrawn its draft red herring prospectus (DRHP) filed in January to launch an IPO worth INR 2000 crore this year.
Now, boAt’s IPO launch is expected to be reassessed in the next 12-18 months, with the company officially stating that it intends to go public ‘once we have scaled up our wearables business and when financial markets improve’. According to the latest data, boAt registered INR 3000 crore in revenue with a 100% year-on-year growth in FY22.
Towards Becoming a Global Leader
Since its launch in 2014, boAt has fast-tracked its growth to become a market leader across smart wearables and audio electronics. boAt also enjoys technology partnerships with globally-renowned players like Qualcomm, Dirac, and Dolby. Recently, it also entered into a joint venture with electronics manufacturing services player Dixon Technologies. At present, boAt manufacturers over 1 million units of its products in India on a monthly basis.
boAt’s focus on diversifying its portfolio has resulted in five brands to its name, including boAt, as well as the likes of Redgear, Tagg, Defy, and Misfit –the company’s own personal and grooming brand. With fresh investment providing a fillip to turbo-charge its growth further, boAt is now ready to become a global leader across categories. boAt Co-Founder and CMO Aman Gupta emphasised on this point further:
We now want to make smartwatches our second core and will replicate the boAt digital playbook to become global leaders in this category as well. The new funding will allow us to invest significantly to disrupt the smart watches space with more innovative products.
