Gold in consumer electronics for #IamaboAthead

The results of the Great Lifestyle Brands awards were announced post the insightful conference on the same theme at Crowne Plaza, Gurugram yesterday. Forty metals were won across categories including - Mainstream Media, Visual Merchandising, Social Media and Experiential. The product groups included Alcoholic Drinks, Consumer Electronics, Apparel, Foods and Beverages, Automotive-four wheelers, Automotive-two wheelers, Personal Accessories, Personal Care, Consumer Durables and Retail.

The Great Lifestyle Brands initiative has been crafted with a vision to help marketers, agencies and all in the business of brand communication to review the best practices that go into creating truly great lifestyle brands.

Apart from the categories, there were four special awards. These awards were based on overall performance in groups such as 'Most Sincere', 'Most Exciting', 'Most Sophisticated' and 'Most Competent'. Tanishq was named the Most Sincere brand of the year. Lifestyle emerged as the Most Exciting brand of the year. Fabindia coveted the Most Sophisticated brand of the year award, and Dell was awarded the Most Competent brand of the year title.

Here are the brands that managed to strike Gold this year across various categories:

Alcoholic Drinks:

• Geist for 'Girls who Drink Geist – Brew Tour Experience' in the Experiential category.

• Jim Beam for 'Jim Beam Stop Motion Videos' in the Social Media category.

• Sterling Reserve for 'Sterling Reserve project' in the Social Media category.

Apparel:

• ColorPlus for 'Mom, my first stylist' in the Experiential category.

• Love, Bonito for 'Love Bonito E-commerce' in the Mainstream Media category.

• Celio for 'World Denim Day' campaign in the Social Media category.

• Lifestyle for 'Colors Fest' in the Visual Merchandising category.

Automotive two-wheelers:

• Bajaj Platina for 'Platina Aaram rath' in the Experiential category.

• Bajaj Auto for 'Bajaj – the world's favourite Indian' in the Mainstream Media category.

• Harley Davidson for 'The #FindYourFreedom Internship' in the Social Media category.

Automotive four-wheelers:

• PT Astra for 'Presence in Digital Channel' in the Mainstream Media category.

Consumer Durables:

• Franke Faber India for 'First-ever real virtual showroom on a website to drive omnichannel strategy' in the Experiential category.

• Nescafe for 'E by Nescafe launch campaign' in the Social Media category.

Consumer Electronics:

• Dell for 'Dell Gaming & Alienware 2018' in the Experiential category.

• BoAt for '#iamaboAthead' in the Mainstream Media category.

• Razer for 'Razer e-commerce implementation' in the Social Media category.

• Dell for 'Dell gaming and alienware 2018' in the Social Media category.

Foods and Beverages:

• Mondelez for 'Mondelez India e-comerce/online' in the Mainstream Media category.

• Devyani Foods for 'Cream Bell BonBon increased in-home consumption using social, TikTok and Radio' in the Social Media category.

• ITC B Natural fruit beverages for 'Rendition of Vande Mataram for Independence Day' in the Social Media category.

Personal Accessories:

• Tanishq for 'AR Product trials – Airport Activation' in the Experiential category.

• Tanishq for 'Best use of consumer insights' in the Mainstream Media category.

• Fastrack for 'Fastrack E-commerce' in the Mainstream Media category.

• Tanishq for 'Utsava - Tanishq wali Diwali campaign' in the Social Media category.

• Lifestyle for 'Desserts and Ants – Handbag' in the Visual Merchandising category.

Personal Care:

• LUX for 'The Soap With A Lump' in the Experiential category.

Retail:

• Lifestyle for 'Festive Surreal Symphony' in the Mainstream Media category.

• TataCliq Luxury for 'TataCliq Luxury E-commerce implementation' in the Mainstream Media category.

• Spykar for 'What is GYM JNS?' in the Social Media category.