Like the last 7 quarters, Imagine Marketing India, the parent company of audio & wearable brand boAt, has ranked among the top 5 global wearable companies this quarter too.
The leading market research and advisory firm, International Data Corporation (IDC) deemed Imagine Marketing India 5th position globally in its Worldwide Quarterly Wearable Device Tracker Q2CY2022. According to the reports, in all the top 5 leading companies, Imagine Marketing is the fastest growing company in 2Q22 with a positive Y-O-Y growth of +76.6%
Another fascinating thing to note here is that Imagine Marketing India has also firmed its leadership position in the Indian wearables market by capturing a 31% market share in July-22.
Not only the wearables market but Imagine Marketing India also leads the TWS category with 40%+ market share in July-22.
For TWS, the company was ranked keeping the affordability, availability, seamless & advanced functionalities such as ANC, and introducing low-latency for gamers in its innovatively designed products.
Whereas for the wearables sector, this globally 5th ranked company has introduced Bluetooth calling, AMOLED Display & bigger screen sizes. The wearable category has also proven to be the fastest-growing category for Imagine Marketing India, showing strong momentum with >145% growth over the last year.
The brand is now able to introduce items more quickly and at affordable prices as "Make in India" scales up. According to the brand's plan, they aim to produce 6 million units in H1FY23 under the Make in India policy.
The company's strong omnichannel presence, whether online or offline has turned out to be a big success.
In The Words Of Aman Gupta (Co-founder & CMO):
Design, innovation, and customer centricity are core to our business. The success of our brand can be credited to our agility, fast innovation cycle, and constant listening to our boAtheads. We are humbled and overwhelmed with the confidence and support entrusted by customers over the years. It is a moment of pride for all Indians as it validates the growing acceptance of home-grown brands globally. With the support of our Govt., we will aim to become a global lifestyle brand. We at boAt understand the requirement of millennials and will continue doing what we do best to serve the community of boAtheads.
